Websites for aesthetics clinics that get found by Google, ChatGPT & AI.

I build websites for aesthetics clinics and nurse-led practices that turn searches into booked appointments. One client went from relying purely on word of mouth to clients finding her and booking in on their own, and she is the top result when you ask ChatGPT for a practitioner in her area. The proof is below.

#1
A client's ChatGPT result, July 2026
5.0
Google rating, 4 client reviews
48h
Average turnaround

Why Sites by AJ

SEO & AI Search
built into every site.

Every site I build is optimised for both Google and AI search engines like ChatGPT, Perplexity and Google AI Overviews so your business gets found everywhere people are searching in 2026.

Fast delivery

Most sites delivered within 7 days of getting started.

Mobile first

Every site looks great on phones, tablets, and desktops.

AI Search Ready

Every site is GEO optimised to show up on ChatGPT, Perplexity and Google AI.

Booking built in

I integrate Faces Consent, Fresha or your booking system so clients can book the moment they land.

No templates

Every site is built from scratch, unique to your business.

Always on hand

Direct communication, no waiting days for a reply.

Proof

Don't take my
word for it.

Everyone says they do SEO and AI search optimisation. Here's what it actually did for one client. Subtle Aesthetics is a nurse-led aesthetics clinic in Ripley that I built a full website for.

Screenshot of ChatGPT recommending Subtle Aesthetics as its top choice for a nurse-led lip filler practitioner in Ripley, Derbyshire

ChatGPT recommends her first

Asked "who is the best person to go to for lip filler in ripley derbyshire that is a nurse?", ChatGPT names Subtle Aesthetics as its number one pick, with her 5.0 rating pulled straight into the answer.

Screenshot from the ChatGPT app, July 2026.

WhatsApp message from the owner of Subtle Aesthetics saying she has had more people message and book since her website launched

And it's bringing her bookings

So I asked the owner whether the site was actually working. She'd gone from relying purely on word of mouth to people finding her and booking in on their own.

Excerpt from a WhatsApp conversation with the client, shared with permission, July 2026.

See the case study →

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Work

Projects I'm
proud of

Every site built from scratch, designed around your business, your customers, and your goals.

5.0 ★★★★★

4 reviews on my Google Business Profile, every one of them five stars.

Read them on Google →
⭐⭐⭐⭐⭐

"From the very start, AJ has been fantastic to work with. He was incredibly responsive, always quick to answer questions, and nothing ever felt like too much trouble. He really took the time to understand my vision and turned it into a website that looks professional, modern, and exactly how I wanted it."

— The Refresh Clinic, therefreshclinicuk.co.uk · View on Google →

⭐⭐⭐⭐⭐

"He has absolutely blown my mind. He is so knowledgeable, his work ethic is incredible and he is an all-round nice guy. That looks super professional and it does everything that I wanted, including built-in AI to utilise everything needed."

— Subtle Aesthetics, subtleaestheticsnurse.com · View on Google →

⭐⭐⭐⭐⭐

"He's professional, easy to deal with, listens to what you want, and goes the extra mile to make sure you're happy with the final result. I'd have no hesitation recommending Sites by AJ to anyone looking for a high quality website."

— Elite Exterior Care, eliteexteriorcare.co.uk · View on Google →

⭐⭐⭐⭐⭐

"I had a new website made by Adam and I was blown away with the outcome. I'm made up with it. He takes his time and effort to make websites look extraordinary."

— Hayes Joinery, hayesjoinery.com · View on Google →

Pricing

Clear prices.
No surprises.

Every site is built using AI-assisted coding, delivering custom professional websites in days not months. Those time and cost savings get passed directly to you.

Most Popular
Business Website
£595
one-off payment
  • Unlimited pages
  • Mobile friendly design
  • Contact form included
  • Full SEO & GEO setup
  • Unlimited revisions
  • Priority support via text or WhatsApp
  • Delivered in days
Get started → View full details →
Best for clinics
Website + Booking System
£1,295
one-off payment
  • Everything in the Business Website package
  • Custom online booking system, built for your clinic
  • Clients book and pay a deposit 24/7
  • Automatic rebooking reminders that bring clients back
  • Bookings drop straight into your diary and phone
  • Far fewer no-shows
Get started → View full details →
AI Assistant
Website + Booking + AI
£2,200
one-off paymentBuilt to order on a scheduled build slot. Talk to me about lead times.
  • Everything in the Website + Booking System package
  • AI assistant trained on your treatments, prices and policies
  • Answers client questions around the clock, in your tone of voice
  • Takes an enquiry through to a confirmed booking without you touching it
  • Handles the repeat questions that currently fill your DMs
  • Hands over to you the moment something needs a human
Enquire → View full details →

50% to start, 50% when you are happy. Unlimited revisions until the site is right, the first 3 months of care free, and once it is paid for the site is yours outright. No lock-in contracts.

Starter and add-on services

Starter
Landing Page
£200
one-off payment
  • Single page website
  • Mobile friendly design
  • Contact form included
  • SEO & GEO optimised
  • Unlimited revisions
  • Delivered in days
Get started → View full details →
Google Profile
£150
one-off payment
  • Profile claim & verification
  • Categories & services set up right
  • Keyword-led business description
  • Photos & logo optimised
  • First Google Posts set up
  • Review strategy guidance
Get started → View full details →
Hosting & Growth
£40
per monthFirst 3 months free on every build. That is the standard care rate. Clients on a booking system pay £55 per month, which includes booking system upkeep and payment monitoring, and clients running the AI assistant pay £85 per month, which also covers the AI usage itself.
  • Hosting included
  • Unlimited content edits. Need a price changed or a new photo? Just text me
  • Security and backups for complete peace of mind
  • Performance monitoring to keep your site fast
  • Ongoing AI search optimisation. I continuously make sure your site is showing up on ChatGPT, Perplexity and Google AI
  • Priority support
Get started → View full details →
Flexible payment

Spread the cost of your build. 0% interest options available.

Subject to status and provider approval. Ask me and I will send you the options.

Why a booking system

8:24pm

The earliest of the first four bookings taken through a system I built. The others came in at 8:31pm, 9:53pm and 11:17pm. Not one arrived during opening hours.

Deposit paid

Every confirmed booking arrived with its deposit already taken. No invoices, no chasing, no "I'll send it over later".

Gone.

A client who cannot book at 11pm books with a clinic that lets them. Your DMs are not open at midnight.

Figures are the first four bookings taken by the booking system I built for Laser Whites Beauty & Aesthetics, 28 to 30 July 2026. A small sample, and a real one.

Process

Simple from
start to finish

01

We have a chat

Tell me about your business and what you need. I'll come back to you within 24 hours with a clear plan and a price.

02

I build your site

I design and build your site from scratch, made specifically for your business and your customers.

03

You review it

Take a look and tell me what you'd like changed. We go back and forth until you're completely happy.

04

We go live

Your site goes live. I handle everything technical so you can focus on running your business.

FAQ

Questions you
might have

Everything you need to know before getting started.

Most sites are delivered within 5-7 days of getting started. More complex sites may take a little longer but I'll always give you a clear timeline upfront.
Yes, 100%. Once your site is built and paid for it's completely yours. You own all the content, design, and code. No lock-in contracts.
My Monthly Care plan covers ongoing updates, hosting, and priority support for just £40/month, and the first 3 months are free on every build. If you also have a booking system it's £55/month, which adds booking system upkeep and payment monitoring. With the AI assistant it's £85/month, which also covers the AI usage itself. Or if you just need a one-off change, I can quote you for that too.
Just some basic info about your business, what you do, who your customers are, and any photos or logos you have. I'll handle everything else and guide you through the whole process.
Yes. Every site I build, whether it's a single landing page or a full business website, includes full SEO and AI search optimisation as standard. That means Google can find and index it properly, and it's set up to show up on AI search engines like ChatGPT, Perplexity, and Google AI Overviews too. Rankings take time but your site will be set up correctly from day one.
I take a 50% deposit upfront to get started and the remaining 50% when the site is complete and you're happy. Payment is handled via GoCardless. It's quick to set up and easy for both sides.

About me

Hi, I'm Adam 👋

I'm a 21 year old freelance web designer based in the UK, building clean and affordable websites for small businesses.

I started Sites by AJ because I noticed how many brilliant small businesses were losing customers simply because they didn't have a proper website, or had one that looked outdated and unprofessional.


Every site I build is made from scratch and done personally. No outsourcing, no templates, no cutting corners. Just a clean, fast website that makes your business look the part and actually brings in customers.


When you work with me you get someone who genuinely cares about your business doing well. You'll always know who you're talking to, get a fast response, and end up with a site you're actually proud to show people.

Work with me @sitesbyaj

Contact

Let's get
you online

Fill in the form below and I'll get back to you within 24 hours. No commitment needed, just a chat about what you need.

Or email me directly at aj@sitesbyaj.com